Adidas | World Cup Displays 2025

The Criaatva was responsible for the construction and execution of the 15 displays for Adidas in celebration of the World Cup, installed at different points along Avenida Paulista in São Paulo.

The project presented a high-level logistical and technical challenge — from the executive detailing, transportation, synchronized assembly schedule with the Eletromidia team, to the final disassembly.

Our architecture team developed the details based on space, transportation, and installation efficiency premises, ensuring that each display could be delivered quickly and safely.

In the factory, we conducted tests with replicas of balls from our collection to validate dimensions and fittings before the originals arrived, sent by the client just days before assembly.

The transportation of the structures was planned with precise cubing to optimize truck space and allow for immediate assembly. With the pre-assembled model, the truck just needed to position the display at the location — a solution that increased process efficiency and reduced time on-site.

More than 60 professionals from Criaatva were directly involved in the project, manufacturing, logistics, and installation stages, ensuring delivery within the deadlines and standards required by global brands like Adidas.