Come closer, we are Criaatva!
creation + activation
creation + activation
THE BEGINNING
During his years working at an agency, the then advertising professional Thiago Pacheco realized that it was often difficult to find suppliers willing to step away from their standard deliveries and meet more challenging demands. Many projects got stuck and had to be reshaped according to the supplier's offer. It was then that Thiago saw an opportunity to solve this problem and, at the same time, materialize his creativity: he himself would be the supplier.
THE BEGINNING
During his years working at an agency, the then advertising professional Thiago Pacheco realized that it was often difficult to find suppliers willing to step away from their standard deliveries and meet more challenging demands. Many projects got stuck and had to be reshaped according to the supplier's offer. It was then that Thiago saw an opportunity to solve this problem and, at the same time, materialize his creativity: he himself would be the supplier.
THE BEGINNING
During his years working at an agency, the then advertising professional Thiago Pacheco realized that it was often difficult to find suppliers willing to step away from their standard deliveries and meet more challenging demands. Many projects got stuck and had to be reshaped according to the supplier's offer. It was then that Thiago saw an opportunity to solve this problem and, at the same time, materialize his creativity: he himself would be the supplier.
Change of Purpose
In a world moving towards digital, Thiago went against the tide and exchanged computers and graphic programs for manual tools and large workbenches. This would be his new work environment. In a 30m² garage in the São Conrado neighborhood of Rio de Janeiro, CRIAATVA was born, a mix of "creation + activation", aiming to provide a complete service: from campaigns and ideas to scenarios and furnishings. Now, clients demanded not only the projects but also their final deliveries. After all, a good idea without someone to execute it is nothing more than an idea.
Change of Purpose
In a world moving towards digital, Thiago went against the tide and exchanged computers and graphic programs for manual tools and large workbenches. This would be his new work environment. In a 30m² garage in the São Conrado neighborhood of Rio de Janeiro, CRIAATVA was born, a mix of "creation + activation", aiming to provide a complete service: from campaigns and ideas to scenarios and furnishings. Now, clients demanded not only the projects but also their final deliveries. After all, a good idea without someone to execute it is nothing more than an idea.
Change of Purpose
In a world moving towards digital, Thiago went against the tide and exchanged computers and graphic programs for manual tools and large workbenches. This would be his new work environment. In a 30m² garage in the São Conrado neighborhood of Rio de Janeiro, CRIAATVA was born, a mix of "creation + activation", aiming to provide a complete service: from campaigns and ideas to scenarios and furnishings. Now, clients demanded not only the projects but also their final deliveries. After all, a good idea without someone to execute it is nothing more than an idea.
THE PROPOSAL
The proposal was never to be a conventional scenery company, but rather to bring new options to a market that had become monotonous and standardized. The challenge of delivering the most diverse and complex demands naturally became an impetus for creative and constructive renewal within the company.
THE PROPOSAL
The proposal was never to be a conventional scenery company, but rather to bring new options to a market that had become monotonous and standardized. The challenge of delivering the most diverse and complex demands naturally became an impetus for creative and constructive renewal within the company.
THE PROPOSAL
The proposal was never to be a conventional scenery company, but rather to bring new options to a market that had become monotonous and standardized. The challenge of delivering the most diverse and complex demands naturally became an impetus for creative and constructive renewal within the company.
OUR STORY IN .DOC
The documentary below, approximately 20 minutes long, tells the story of Criaatva from its inception, when Thiago Pacheco began his entrepreneurial journey with Peixe na Lata, until the year 2023. It is a journey of creativity, challenges, and achievements that showcases the company's evolution into a reference in the fields of scenography and large event production.
THE REINFORCEMENT
With the arrival of more clients and different demands, everything was going well. But the arrival of Altamir, or rather, Junior, was the icing on the cake. Junior joined CRIAATVA with the technical competence and experience of over 20 years building large scenarios around the world in one of the largest companies in the field. In his portfolio are events such as the Beijing 2008 Olympics, London 2012, and also Rio 2016; in addition to some productions of competitions that became famous in Big Brother Brazil, from Rede Globo. The list is quite long, and Junior's stories are even longer. With him, it's worth sitting down and having a coffee!
THE REINFORCEMENT
With the arrival of more clients and different demands, everything was going well. But the arrival of Altamir, or rather, Junior, was the icing on the cake. Junior joined CRIAATVA with the technical competence and experience of over 20 years building large scenarios around the world in one of the largest companies in the field. In his portfolio are events such as the Beijing 2008 Olympics, London 2012, and also Rio 2016; in addition to some productions of competitions that became famous in Big Brother Brazil, from Rede Globo. The list is quite long, and Junior's stories are even longer. With him, it's worth sitting down and having a coffee!
THE REINFORCEMENT
With the arrival of more clients and different demands, everything was going well. But the arrival of Altamir, or rather, Junior, was the icing on the cake. Junior joined CRIAATVA with the technical competence and experience of over 20 years building large scenarios around the world in one of the largest companies in the field. In his portfolio are events such as the Beijing 2008 Olympics, London 2012, and also Rio 2016; in addition to some productions of competitions that became famous in Big Brother Brazil, from Rede Globo. The list is quite long, and Junior's stories are even longer. With him, it's worth sitting down and having a coffee!
A NEW PHASE
Not only was the number of demands growing, but also the size of the projects. It was inevitable that the 30m² garage of this place would turn into a 250m² complex in the São Cristóvão neighborhood, a traditional hub of companies and factories in the city of Rio de Janeiro. With more modern tools, laser cutting machines, and a much larger workspace, the change was significant for the company, which also grew in its team. Thus, a heritage was created that goes beyond the physical space or tools and machinery; CRIAATVA formed a team of trust and multidisciplinary capability that now has more than fifty collaborators, including architects, designers, robotics technicians, electrotechnicians, carpenters, artists, painters, metalworkers, and many others, many of whom were trained within the company. Here, we have the right tools for every job!
A NEW PHASE
Not only was the number of demands growing, but also the size of the projects. It was inevitable that the 30m² garage of this place would turn into a 250m² complex in the São Cristóvão neighborhood, a traditional hub of companies and factories in the city of Rio de Janeiro. With more modern tools, laser cutting machines, and a much larger workspace, the change was significant for the company, which also grew in its team. Thus, a heritage was created that goes beyond the physical space or tools and machinery; CRIAATVA formed a team of trust and multidisciplinary capability that now has more than fifty collaborators, including architects, designers, robotics technicians, electrotechnicians, carpenters, artists, painters, metalworkers, and many others, many of whom were trained within the company. Here, we have the right tools for every job!
A NEW PHASE
Not only was the number of demands growing, but also the size of the projects. It was inevitable that the 30m² garage of this place would turn into a 250m² complex in the São Cristóvão neighborhood, a traditional hub of companies and factories in the city of Rio de Janeiro. With more modern tools, laser cutting machines, and a much larger workspace, the change was significant for the company, which also grew in its team. Thus, a heritage was created that goes beyond the physical space or tools and machinery; CRIAATVA formed a team of trust and multidisciplinary capability that now has more than fifty collaborators, including architects, designers, robotics technicians, electrotechnicians, carpenters, artists, painters, metalworkers, and many others, many of whom were trained within the company. Here, we have the right tools for every job!
NOWADAYS
Currently, CRIAATVA's main commitment is to maintain excellence in deliveries, respecting a sustainable and healthy environment for all those involved in the process. From the relationship with clients, to the routine of employees and suppliers, up to the selection of projects and partners that resonate with our way of thinking, everything directly reflects in the delivery. And today we can say that when CRIAATVA is present, everything will go as planned.
NOWADAYS
Currently, CRIAATVA's main commitment is to maintain excellence in deliveries, respecting a sustainable and healthy environment for all those involved in the process. From the relationship with clients, to the routine of employees and suppliers, up to the selection of projects and partners that resonate with our way of thinking, everything directly reflects in the delivery. And today we can say that when CRIAATVA is present, everything will go as planned.
NOWADAYS
Currently, CRIAATVA's main commitment is to maintain excellence in deliveries, respecting a sustainable and healthy environment for all those involved in the process. From the relationship with clients, to the routine of employees and suppliers, up to the selection of projects and partners that resonate with our way of thinking, everything directly reflects in the delivery. And today we can say that when CRIAATVA is present, everything will go as planned.
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