Transforming a bus shelter on Avenida Paulista into a high-impact urban installation requires much more than creativity. It requires method, engineering, safety, and precise execution.

In this project for Pfizer, in partnership with Eletromidia, we built an OOH media intervention that combined large-scale scenic elements, integrated lighting, and clear visual communication — all while strictly adhering to the existing structure, technical standards, and the short timeframe for installation.

Every detail was carefully considered to ensure:
• agility in production and installation
• technical precision in fastening and finishing
• total safety for the urban space
• perfect integration with digital media

At Criaatva, building OOH media is about transforming ideas into real, viable, and safe structures — even when time is short and the challenge is great.