Night & Run Rio

Night & Run Rio

Live Marketing

Live Marketing

For the 2025 edition of Night Run Rio, we were responsible for building C&A's booth at the Sambadrome, in partnership with the agency Just Live.

The project brought a complete activation for the runners, with experiences that connect the brand and the audience in a practical, creative, and functional way. Among the highlights were:

  • Store with QR Codes for quick purchases;

  • T-shirt personalization directly at the event;

  • Quick massage for relaxation before and after the run;

  • Claw machine with exclusive giveaways for the audience;

  • Rest area with comfortable furniture and an ambiance integrated with the brand's identity.

With quick assembly and immediate disassembly after the event, our team operated on all fronts: technical detailing, logistical planning, construction of structures, scenic wrapping, and finishing touches that ensured C&A's visual identity at every point in the space.

Another project that reinforces our purpose of building scenery with efficiency, safety, and high execution standards – delivering results that impact brands, agencies, and people.

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