Lady Gaga at Galeão

Lady Gaga at Galeão

Live Marketing

Live Marketing

To commemorate the arrival of Lady Gaga's fans in Rio de Janeiro, Criaatva was responsible for transforming the lobby of the Rio de Janeiro International Airport (Galeão) into an impactful scenic activation.

The objective was clear: to create a thematic setting that conveyed the energy of the show even before the audience stepped into the event location.

Among the constructed elements were:
• Customized welcome portal
• Backdrops with iconic lyrics from the artist
• Large-scale scenic lightning as the main visual symbol

The project required agility, coordinated logistics, and careful execution, respecting the airport's flow and tight assembly deadlines.

Another delivery from Criaatva that connects brands, spaces, and emotions — with creativity, planning, and responsibility.

Criaatva. The scenography that welcomes, transforms, and moves.

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