Client: RIOgaleão
Partnership: Grupo Sal
Location: Rio de Janeiro – RJ
Category: OOH Media | Special Projects | Brand Activations

In the 2025 edition of the Rio Marathon, Criaatva was responsible for the construction of the scenic activations of RIOgaleão, integrating visual communication, spatial fluidity, and points of contact in strategic areas of the event.

From the airport's lobby to the Bosque da Casa Maratona, we created arrival portals, interactive furniture, personalized signage, and structures with organic shapes that welcomed athletes and guests. Each piece was developed with attention to the surroundings and the goal of generating warmth, guidance, and good experiences.

With quick assembly, materials suitable for the urban environment, and integration with the campaign's visual identity, the project enhances our ability to operate at large-scale events, with agility, precision, and care in every detail.