In partnership with the agency Guru, Criaatva delivered the scenery for a striking activation of Corona Beer: two giant signs with the word "Copacabana," built with the brand's official typography, installed on the sands of Brazil's most iconic beach.

The installation marked the countdown to the highly anticipated Lady Gaga show in Copacabana, reinforcing the brand's positioning in the cultural scene and in the celebration of the Brazilian summer.

The entire project was executed according to Corona's sustainability principles, prioritizing the conscious use of materials, optimized logistical planning, and reusable modular structures. Criaatva adheres to international ESG (Environmental, Social and Governance) standards, adopting responsible practices from conception to the dismantling of the activations.

More than just a brand action, an experience that connects purpose, aesthetics, and environmental responsibility.