Explore the incredible CBF pop-up store at BarraShopping, Rio de Janeiro, in our coverage of this project done in partnership with AVERA agency and SOMA Arquitetura. We transformed a closed store into a space entirely dedicated to football and the 2022 World Cup. The pop-up store featured various attractions, including a museum showcasing the history of the Brazilian national team, bleachers with a big screen to watch the games, a shop with official products, and interactive games like soccer pool, 1x1 arena, mini footgolf, and target shooting. There was also a mini football field with instructors for skill training, a gamer arena equipped with PlayStation to play FIFA Soccer, a space for trading World Cup stickers, and even a replica of a football team's locker room for photos.

It was an immersive and thrilling experience for football lovers, providing unique and memorable moments during the most anticipated sporting event of the year. Follow all the details of this incredible achievement by Criaatva in partnership with AVERA and SOMA Arquitetura, and dive into this exciting world of football!