Sprite Scream Booth – Interactive OOH Media

In partnership with Eletromídia, we built the Sprite Scream Booth, an OOH media activation that brought interactivity and fun to Avenida Paulista.

The project consisted of a glass booth with soundproofing, designed for the public to enter and let out the loudest scream possible. Equipped with a decibel measurement system and reactive lighting, the space responded to the intensity of the sound: the louder the scream, the more the lights pulsed, creating a unique visual and sensory experience.

Our role was to turn the client's idea into reality, taking care of every technical detail — from project suitability to final construction — to ensure safety, accuracy, and visual impact.

📍 Location: São Paulo – SP
🤝 Partnership: Eletromídia
⚒️ Construction: Criaatva – Experts in transforming creative concepts into high-standard deliveries.