Location: Cidade das Artes – Rio de Janeiro
Project: Construction of an institutional booth focused on sustainability
Event: Rio2C 2024

In the 2024 edition of Rio2C, the largest gathering of creativity and innovation in Latin America, Criaatva was responsible for building the booth for C&A, one of the event's sponsors.

The space aimed to showcase to the public the sustainable actions of the brand, highlighting themes such as circularity, conscious consumption, and responsible fashion.

Criaatva executed the complete construction of the booth, with a lightweight structure, integrated visual communication, and a clean finish, respecting the brand's visual identity and the proposed concept.

Delivery Highlights:

• Scenic execution aligned with the brand's visual language

• Impactful communication with support for institutional content

• Efficient assembly in a shared environment with other activations

• Integration with the ESG concept present throughout the event's programming

Another delivery made with responsibility, method, and attention to detail — transforming content into experience.

Criaatva. Scenic design built with purpose.