Alien in the VLT Rio | Disney+ Activation

For the launch of the new Alien series on Disney+, we built an OOH media activation that transformed the VLT of Rio de Janeiro into an immersive experience in partnership with Eletromídia.

The project consisted of completely wrapping the VLT with a scenic application of the iconic alien head and jaw, along with a tentacle that crossed the structure, creating the atmosphere of the series' universe and transporting the audience directly into the feel of the blockbuster.

Our role was to ensure technical feasibility and precise execution: detailing, material adaptation, and custom scenic construction, ensuring visual impact, safety, and fidelity to the client's creative concept.

This delivery reinforces Criaatva's versatility in uniting scenography, OOH media, and urban experience, expanding brands' presence on an urban scale with bold and efficient solutions.

📍 Location: Rio de Janeiro

🤝 Partnership: Disney+ | Eletromídia

⚒️ Construction: Criaatva – 360º Scenography Factory